Make the offer clear
I organise and write the pages so visitors quickly understand what you do and why it matters to them.
A website that brings in enquiries
Help visitors understand what you offer, trust the business and take the next step.
Website design, copy and development for North East businesses whose current site is unclear, dated, difficult to update or failing to bring in enough enquiries.
Does any of this sound familiar?
You do not need to diagnose the marketing problem before getting in touch. These are some of the signs I usually see.
- People visit the website but do not get in touch.
- The site does not explain clearly what you offer or who it is for.
- It looks dated, loads slowly or is awkward to use on a phone.
- Changing a price, service or piece of content has become a job in itself.
What I can help you put right
The exact job depends on what you already have and what is causing the problem. We will agree that before any work starts.
Give every page a purpose
The structure leads people towards an enquiry, booking, purchase or other useful next step.
Design and build the whole site
You do not need to coordinate a copywriter, designer and developer. I take the agreed site through to launch.
Make it fast and easy to use
The finished site works properly across phones and computers, with sensible search setup and visitor tracking included.
Visitors understand the business, find the information they need and have a clear reason to contact you. You also get a site that is simpler to maintain.
What the work usually includes
You may need all of this or only part of it. Your proposal will show exactly what is included in your job.
Plan the right pages
- Page plan and website structure
- Clear website copy
Design and build them
- Custom design for desktop and mobile
- Website development and testing
Make the site work
- Forms, bookings or payments where needed
- Search setup, analytics and handover
How the job moves forward
A simple process, regular conversations and no disappearing behind a wall of project management.
Work out what the site needs to do
We agree who the site is for, what visitors need to understand and which actions matter to the business.
Write, design and build it
I bring the copy and design together before building the pages and connecting the forms or other tools you need.
Check it and put it live
I test the site on different screens, connect tracking, handle the launch and show you how to update it.
Questions about this kind of work
If your question is not here, send me a message and I will give you a straight answer.
I choose the platform based on what the website needs to do, who will update it and what it must connect to. I explain the recommendation before design or development begins.
Need help with this?
Tell me what is not working and I will help you find the right place to start.