Make the offer clear
I positioned WPG as a North East property group with clear routes for vendors, buyers, investors and landlords. Each audience can quickly find the part of the business that applies to them.
North East property, done properly
Ongoing help with the website, content, enquiries, CRM and paid social as the property group grows.
- Client
- Whittaker Property Group
- Year
- 2026
- Status
- Ongoing
- Work included
- Content, Website, Automation, Customer records, Paid advertising
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The problem
What needed sorting
Whittaker Property Group was growing from an investor-focused business into a wider estate agency and property group. Its website and marketing still reflected the old business, while vendor enquiries created too much admin for the team. The job was to explain the wider offer clearly and make new enquiries easier to handle.
Project at a glance
- Campaign stack
- Meta · GA4 · HubSpot
- Lead routes
- Sell · Buy · Source · Contact
- Core focus
- Vendor supply
- Region
- North East
The work
How I approached it
Build around enquiries
The main website and campaign pages were rebuilt around the priority of winning more property instructions, with direct routes for selling, buying, investment and portfolio work.
Sort what happens next
Forms, customer records and campaign tracking were connected so the team receives useful information with every enquiry and spends less time moving details by hand.
What I delivered
- Clearer positioning and website wording
- The main WPG website
- Landing pages for vendor campaigns
- Connected forms and follow-ups
- Customer records and contact tagging
- Enquiry and campaign tracking
- Paid social campaigns for vendors
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