04 · VESSL · Fitness · Direct-to-consumer
Strength in Motion.
A premium landing funnel for a movement-first fitness platform.
- Client
- VESSL
- Year
- 2025
- Status
- Recently shipped
- Pillars
- Website · Funnel · Automation
The brief
VESSL needed a high-conversion landing page for a tiered fitness subscription, built mobile-first with iOS-grade polish, designed as a single conversion path from ad traffic to plan signup. Honest by design: no fake metrics, no inflated trust badges.
Strength in Motion.
VESSL · 2025The approach
How we built it.
One funnel, one ask. The page reads as a single corridor: hero, proof of system, three-tier pricing, signup. Every section earns its place against the conversion goal; nothing decorative, nothing detouring.
Premium feel without a heavy framework. Lightweight build, CSS-only styling, prefers-reduced-motion respected, motion used only where it carries information. iOS-feel typography and a restrained palette (Charcoal, Mist, Core Teal) so the brand reads premium on the smallest device first.
Automation wired behind the form: lead capture, qualification, and routing. Every signup gets handled the same way without manual triage.
What shipped
Deliverables that hold up daily.
- 01Conversion-led landing page (mobile-first)
- 02Three-tier pricing + signup flow
- 03Form + lead automation pipeline
- 04Brand-aligned design system (CSS-only)
Where it landed
Outcomes, not vanity.
Foundation · Premium · Elite
Subscription tiers
7-day free, no commitment
Trial