Make the offer easier to understand
We work out what customers need to know, what makes the business worth choosing and how to say it clearly.
A brand people recognise
Make it clear what your business stands for and give it a look people remember.
Branding for North East businesses that have outgrown their current look, struggle to explain what makes them different or feel inconsistent wherever customers find them.
Does any of this sound familiar?
You do not need to diagnose the marketing problem before getting in touch. These are some of the signs I usually see.
- You explain the business differently every time somebody asks what you do.
- Your website, social posts and sales materials look like they belong to different companies.
- The business has grown, but the brand still looks like the version you started with.
- Customers struggle to see why they should choose you instead of the cheaper option.
What I can help you put right
The exact job depends on what you already have and what is causing the problem. We will agree that before any work starts.
Give the business a recognisable look
I create or improve the logo, colours, type, imagery and other visual details people associate with you.
Make everything feel consistent
The same decisions carry across your website, social posts, presentations, print and campaigns.
Leave you with rules you can use
You get practical guidance and editable files, so the brand stays consistent after the project ends.
Customers understand what you do more quickly, the business looks as good as the work behind it and everything feels recognisably yours.
What the work usually includes
You may need all of this or only part of it. Your proposal will show exactly what is included in your job.
Get clear on the business
- Clear positioning and audience
- Key messages and tone of voice
Build the identity
- Logo and visual identity where needed
- Colour, type and image direction
Make it usable
- Examples across real business materials
- Editable files and practical brand guidance
How the job moves forward
A simple process, regular conversations and no disappearing behind a wall of project management.
Understand the business
We talk through what you sell, who chooses you and where the current brand is causing problems.
Set the direction
I shape the wording and visual direction, then show you how it works on things your customers will actually see.
Put it to work
I finish the agreed materials and hand over a brand you and your team can use with confidence.
Questions about this kind of work
If your question is not here, send me a message and I will give you a straight answer.
You receive the agreed wording, logo and visual files, practical brand guidance and examples showing how everything should be used. The exact list depends on what your business needs, and it will be written clearly in your proposal.
Need help with this?
Tell me what is not working and I will help you find the right place to start.