Good work should not go unnoticed
I’m Joe Wilson. I help North East businesses explain what they do, look the part and make it easier for customers to choose them. I also run the NAMI Creative Network to help local creative people get found and hired.
01 / The story
NAMI started with a simple frustration: too much good work gets overlooked.
I kept meeting people who were brilliant at what they did, but their brand, website or content did not show it. Customers could not quickly understand why they should choose them.
That is the part I help fix. I bring the words, design, website, content and repetitive admin together so the business is easier to understand and easier to run.
The Network grew from the same idea. There are talented people across the North East who deserve a proper place to be found.
02 / The North East
I want more North East people to get the attention their work deserves.
I was born and raised in Newcastle. I know how much talent is here, from artists and makers to freelancers, shops and growing businesses. Plenty of them are doing excellent work without getting enough attention for it.
My client work helps businesses present themselves clearly and turn more interest into enquiries. The Network helps local people get discovered, featured and recommended.
Both sides support each other. Local businesses need good people to work with, and local creatives need more chances to be seen and paid for what they do.
03 / NAMI Creative Network
One place to find creative people across the North East
The NAMI Creative Network is a public directory of artists, freelancers, makers and independent businesses. It gives people a simple way to find local talent and see what they do.
I also use it to share member work, send useful opportunities and make introductions when somebody asks who I would recommend.
Visibility
Member features and posts that put more local work in front of the right people.
Useful updates
Emails with local people to follow, events worth knowing about and opportunities for members.
Introductions
A reliable way to find the right person when somebody needs a photographer, designer, maker or specialist.
What you can expect from me
Straight answers
I will tell you what needs fixing, what can wait and whether I am the right person for the job.
One person who knows the whole job
You deal directly with me from the first conversation through to the finished work.
Work you can keep using
I build things to work in the real business, then make sure you know how to use them when I am finished.
What people say about the work
Honest words from founders, operators, and people I have worked alongside.
I genuinely cannot remember working alongside somebody that understood the project at an emotional level and listened to my vision. Could not recommend him enough to create the global presence of your business.
Michael Tansey
Head of Sales · Procure Smart
Joe's work is amazing. Incredibly easy to work with, meets his commitments, and a creative genius making waves.
Chris Howe
Executive Performance Coach · Author, Peak Performance
His creative eye is spot-on, and every single creation is showstopping. Easy-going, gives value to every conversation, and goes out of his way to help his clients succeed.
Rowena Wilding
B2B Marketing Strategist & Coach
I can be brutally honest and dread when people ask what I think. In this case, I needn't have worried. Joe nailed the concept first time and the standard of work was incredible.
Colin Beard
Owner & Director · Prosperity Care and Wellbeing
Working with Joe was so easy. From initial contact, through design, to revisions. He captured my vision, we bounced ideas back and forth, and it was just so smooth.
John McKie
Email Revenue Systems for Coaches & Founders
Joe's expertise in personal branding and design truly shines through. He took the time to understand my business, my goals, and my aspirations. The transformation he's brought to my brand is exceptional.
Orange John
Founder · Three Peaks Mountain Guide
Joe Wilson - Founder, NAMI Creative
04 / The founder
I’m Joe Wilson
I started NAMI because I kept seeing good businesses held back by unclear words, disjointed marketing and admin that took up too much of the week. I like finding the problem, fixing it and leaving people with something they can use.
I have spent 20 years working in branding and design. I previously led a department at the UK's leading trade body for energy consultants, where I helped build a brand that was represented in Westminster. BBC Radio has also featured my Nami Up North project.
I am a proud dad and a Newcastle lad. I care about doing the work properly, being straightforward with people and helping good ideas make it out into the world.
- Experience
- 20 years
- Leadership
- Head of Dept.
- Featured
- BBC Radio
Brand building + design
UK's leading energy consultants' trade body
Nami Up North project