Born in Newcastle, built around proper graft
I'm Joe Wilson. I help businesses figure out what they're trying to say, who they're saying it to, and then build the brand, content, website, and working bits around that properly.
01 / The story
I work in marketing, but I have never felt like just a marketing guy.
Most of my work has been around brands: helping businesses work out what they are trying to say, who they are saying it to, and what needs building around that. Content, websites, campaigns, positioning, the lot.
More recently, I started building the working bits myself too: automations, dashboards, small tools, and the unglamorous jobs that stop a business relying on five platforms that do not speak to each other.
That is where I am most useful. I understand the brand and the thinking behind it, but I can also get into the detail and make the thing work.
02 / The North East
NAMI started with a simple idea: support the North East and give good creative work a bit more light.
I am a born and bred Newcastle lad, and I love seeing people around here win. Artists, musicians, makers, local businesses, independent brands, people grafting away and putting proper thought into how they show up.
That is still part of NAMI. The client work helps businesses get their marketing sorted, but the wider page keeps spotlighting the people, places, and projects making the region feel alive.
When a business feels sorted from Instagram to website to shop floor, it gets noticed straight away. Those details deserve credit, especially up here, where there is far more good work happening than people give the region credit for.
Three principles I work by
Make it feel sorted
The Instagram, website, content, and automation should feel like the same business. Nothing jars. Nothing feels rushed.
Clear thinking first
Before more posts, pages, or campaigns, the business needs to know what it is saying and who it is for.
Keep good ideas moving
Good ideas die when they stay in your head. I help turn them into something people can see, use, and build on.
What people say about the work
Honest words from founders, operators, and people I have worked alongside.
I genuinely cannot remember working alongside somebody that understood the project at an emotional level and listened to my vision. Could not recommend him enough to create the global presence of your business.
Michael Tansey
Head of Sales · Procure Smart
Joe's work is amazing. Incredibly easy to work with, meets his commitments, and a creative genius making waves.
Chris Howe
Executive Performance Coach · Author, Peak Performance
His creative eye is spot-on, and every single creation is showstopping. Easy-going, gives value to every conversation, and goes out of his way to help his clients succeed.
Rowena Wilding
B2B Marketing Strategist & Coach
I can be brutally honest and dread when people ask what I think. In this case, I needn't have worried. Joe nailed the concept first time and the standard of work was incredible.
Colin Beard
Owner & Director · Prosperity Care and Wellbeing
Working with Joe was so easy. From initial contact, through design, to revisions. He captured my vision, we bounced ideas back and forth, and it was just so smooth.
John McKie
Email Revenue Systems for Coaches & Founders
Joe's expertise in personal branding and design truly shines through. He took the time to understand my business, my goals, and my aspirations. The transformation he's brought to my brand is exceptional.
Orange John
Founder · Three Peaks Mountain Guide
Joe Wilson - Founder, NAMI Creative
03 / The founder
Hi, I'm Joe Wilson
I started NAMI Creative because I got tired of seeing good ideas slowed down by messy processes, unclear words, or five different tools that did not quite talk to each other. I like figuring out the idea, then getting it live.
Twenty years in brand building and design sit behind that. I held a head-of-department role at the UK's leading energy consultants' trade body, building a brand with enough weight to earn a seat in Westminster, and I've been featured on BBC Radio for the Nami Up North project.
I am a proud dad, easy to get along with, and I love nothing more than seeing people around me win. I am always open to good conversations, interesting projects, and people doing things properly.
- Experience
- 20 years
- Leadership
- Head of Dept.
- Featured
- BBC Radio
Brand building + design
UK's leading energy consultants' trade body
Nami Up North project