Built in Newcastle, backing the North East
I'm Joe Wilson. I help North East businesses, brands and creators get seen, understood, and backed through marketing work, websites, content, automation, and the NAMI Creative Network.
01 / The story
Marketing services are one part of NAMI, but they are not the whole story.
The work starts with helping businesses figure out what they are trying to say, who they are saying it to, and how the brand, content, website, and working bits should fit around that.
I also care about the place the work comes from. NAMI grew out of a love for the North East and the people here who keep making, building, opening, posting, filming, designing, playing, and putting themselves forward.
That is the thread through all of it: clear thinking, good execution, and more support for the people doing proper work up here.
02 / The North East
I want more North East people to be seen, trusted, hired, and taken seriously.
I am a born and bred Newcastle lad, a proud dad, and I love seeing people around here win. The region is full of artists, musicians, makers, freelancers, local businesses, and independent brands doing work with care behind it.
The marketing services help businesses get sorted properly: the words, the website, the content, the automation, and the route from interest to enquiry. The creator network gives local talent more chances to be found, featured, referred, and backed.
They work hand in hand. Better businesses make the region stronger. A stronger creative network gives those businesses more people to work with, champion, and recommend.
03 / NAMI Creative Network
A growing network for the people making the North East feel alive
NAMI Creative Network is where I keep track of local creators, artists, freelancers, small businesses, and independent brands. It helps me spotlight the right work, send better roundups, make useful introductions, and point opportunities towards the people who should hear about them.
If the client work is about helping businesses show up better, the network is about making sure more North East people have a place to be seen when they do.
Visibility
Features, reposts, roundups, and spotlights for people doing proper work across the region.
Roundups
A weekly email with featured creators, news, events, and opportunities from across the North East.
Referrals
A clearer way for NAMI to remember who does what, where they are based, and who to recommend.
Three principles I work by
Make it feel sorted
The Instagram, website, content, and automation should feel like the same business. Nothing jars. Nothing feels rushed.
Clear thinking first
Before more posts, pages, or campaigns, the business needs to know what it is saying and who it is for.
Keep good ideas moving
Good ideas die when they stay in your head. I help turn them into something people can see, use, and build on.
What people say about the work
Honest words from founders, operators, and people I have worked alongside.
I genuinely cannot remember working alongside somebody that understood the project at an emotional level and listened to my vision. Could not recommend him enough to create the global presence of your business.
Michael Tansey
Head of Sales · Procure Smart
Joe's work is amazing. Incredibly easy to work with, meets his commitments, and a creative genius making waves.
Chris Howe
Executive Performance Coach · Author, Peak Performance
His creative eye is spot-on, and every single creation is showstopping. Easy-going, gives value to every conversation, and goes out of his way to help his clients succeed.
Rowena Wilding
B2B Marketing Strategist & Coach
I can be brutally honest and dread when people ask what I think. In this case, I needn't have worried. Joe nailed the concept first time and the standard of work was incredible.
Colin Beard
Owner & Director · Prosperity Care and Wellbeing
Working with Joe was so easy. From initial contact, through design, to revisions. He captured my vision, we bounced ideas back and forth, and it was just so smooth.
John McKie
Email Revenue Systems for Coaches & Founders
Joe's expertise in personal branding and design truly shines through. He took the time to understand my business, my goals, and my aspirations. The transformation he's brought to my brand is exceptional.
Orange John
Founder · Three Peaks Mountain Guide
Joe Wilson - Founder, NAMI Creative
04 / The founder
Hi, I'm Joe Wilson
I started NAMI Creative because I got tired of seeing good ideas slowed down by messy processes, unclear words, or five different tools that did not quite talk to each other. I like figuring out the idea, then getting it live.
Twenty years in brand building and design sit behind that. I held a head-of-department role at the UK's leading energy consultants' trade body, building a brand with enough weight to earn a seat in Westminster, and I've been featured on BBC Radio for the Nami Up North project.
I am a proud dad, easy to get along with, and I love nothing more than seeing people around me win. I am always open to good conversations, interesting projects, and people doing things properly.
- Experience
- 20 years
- Leadership
- Head of Dept.
- Featured
- BBC Radio
Brand building + design
UK's leading energy consultants' trade body
Nami Up North project