Build a credible voice
The identity and language made the association feel serious enough for regulators and policymakers while remaining clearly owned by the consultants it represents.
A trade body built to be heard.
A stronger brand, clearer member communications and practical support for a national trade body.
- Client
- Energy Consultants Association
- Year
- 2024
- Status
- Complete
- Work included
- Brand, Member communications, Events, Member admin
The problem
What needed sorting
The Energy Consultants Association began as a new independent trade body for UK energy consultants. It needed to earn the confidence of members, suppliers, regulators and policymakers while building the practical systems needed to run memberships, events and communications from day one.
Project at a glance
- Members onboarded
- 75
- Time to scale
- 18 months
- Industry stage
- Energy Live News
- Westminster
- Downing Street campaign
The work
How I approached it
Make membership easier to run
Member onboarding, billing, regular emails and a programme of useful webinars gave the association a practical way to support members between renewals.
Give the association a public presence
Member events, industry speaking slots and campaign work with Sarah Edwards MP helped take the consultants' concerns into Westminster and Downing Street.
What I delivered
- Brand identity, voice and guidelines
- New-member email campaign
- Membership sign-up and billing
- Webinars on regulatory and commercial issues
- AGMs and member events
- Industry speaking and Westminster campaign support
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