Give the community a clear voice
The writing and identity were applied across the website, community channels and announcements so members met the same brand wherever they took part.
Bark Louder. Become Undeniable.
Brand, content, tools and day-to-day support for a community of more than 7,000 holders.
- Client
- Barking Puppy
- Year
- 2026
- Status
- Complete
- Work included
- Brand, Content, Community, Automation
The problem
What needed sorting
Barking Puppy needed more than a launch campaign. The brand, content, holder tools and daily community support all had to feel connected so the project could keep people involved after the initial excitement passed.
Project at a glance
- Active holders
- 7,000+
- Supply burned (community-driven)
- 2.5%+
- Community stack
- Game · PFP gen · Dashboard · Bot
The work
How I approached it
Build things holders could use
A profile-picture generator, community game, live dashboard and automated alerts gave holders practical reasons to stay involved.
Keep the community moving
Regular content, moderation and holder updates supported the community day to day as it grew beyond 7,000 holders.
What I delivered
- Brand identity, writing and content
- Profile-picture generator for holders
- Live dashboard and Discord alerts
- Community game design
- Telegram bot
- Daily community management
Something similar getting in the way?
Tell me what is not working and I will tell you whether I can help.
.png)
Next case study
Whittaker Property Group
Ongoing help with the website, content, enquiries, CRM and paid social as the property group grows.
Read the case study